A Forrester Research
study found that over three quarters of consumers say they use search engines
to find new websites. With over eight billion pages within the Google database
alone, how do you attract the attention of this huge pool of potential
customers?
Search engine optimisation initiatives will help you improve your visibility on the three major search
engines in Australia - Google, Yahoo and MSN. They are the least expensive advertising
option available to your company and provide measurable results, allowing you
to see the return on your investment.
There are two main
search engine marketing initiatives you can implement, search engine
optimisation or commonly known as SEO and pay per click or PPC campaigns.
SEO initiatives will help you improve your visibility on the three major search engines - Google, Yahoo and MSN. They are the least expensive advertising option available to you, and provide measurable results.
SEO refers to designing
and building a web site to optimise its ranking on search engines for specific
search terms in the natural or organic search results.
SEO packages start from
$500 per month on a six month contract and include:
- Keyword discovery
- Website review
- Competitor analysis
- Link building
- HTML modification
- Website copywriting
- Ranking and traffic monitoring
- Conversion or lead generation tracking