In conjunction with optimising your website for promotion on the free
listings sections of search engines, there is another way to get your
company noticed above all the others - Search Engine Marketing (SEM).
Pay-Per-Click (PPC) campaigns place
small text advertisements on search engines and allows you to bid for your
position within the results. These advertisements
either appear above, or to the right of the natural search results and are
generally titled "Sponsored Links".
You only pay for those people who have clicked on your advert - you do not pay for the advert to be initially served. As such, this is one of the most cost-effective ways of advertising, as you only pay for qual
The costs associated with this are viariable, but highly
manageable. You can set a maximum spend per day, and you only pay
for those people who have clicked on your advert - you do not pay for
the advert to be initially served. As such, this is one of the
most cost-effective ways of advertising, as you only pay for qualified
leads.
PPC packages start from
$350 per month on a three month contract and include:
- Keyword discovery
- Campaign creation
- Ad copywriting
- Conversion or lead generation tracking