A properly targeted and well planned email marketing campaign can be
one of the most successful ways to communicate with your customer base.
The major benefits email marketing provides over traditional marketing activities include:
-
Speed - up to 30 times faster than direct mail.
-
Cost – Up to 30 times cheaper than direct mail.
-
Relevance - your target audience has requested the information.
-
Accountability - reporting on all aspects of the campaign from email opens to conversions.
-
Interactivity - your customers can act immediately by sending them to your website or online store.
A properly targeted and well planned email marketing campaign can be one of the most successful ways to communicate with your customer base.
Your customers are potentially receiving hundreds of emails a day,
and with only 11% of people reading your emails thoroughly* how do you
ensure the effectiveness of your email marketing campaigns?
* Nielson/Norman Group