Customer Relationship Management (CRM)
tools are a perfect example of web enabled applications in action. It is also a great example of how extending
your boundaries can not only help the flow of information between yourselves
and your customer, but also make your business much more efficient and
productive as a result.
For the uninitiated, CRM applications
manage all interactions with your customer base. It’s an ideal way to log conversations,
update the status of their transactions, and record any information that can
benefit the relationship. For many
years, CRM tools were the domain of the multinational, too expensive and
inflexible to be thought beneficial for the smaller organisation. The web has changed all of this.
For the uninitiated, a CRM manages all interactions with your customer base. It’s an ideal way to log conversations, update the status of their transactions, and record any information that can benefit the relationship.
Adventia Consulting have built bespoke CRM
tools for several clients, and from this have a core web-enabled CRM system
that can be applied to most industry segments.
The true value of the Adventia CRM however is it’s ability to be adapted
to become a bespoke solution with the minimum of development time and
cost. We know that every business is
unique, with unique challenges. We can
discuss these with you and provide a totally customised solution to cater for
these needs, without the inherent cost of building a bespoke CRM from the
ground up.
We can also link the CRM to the other
elements of the Adventia suite of applications, such as Elemental, our Content
Management System, in order to provide seamless integration of new customer
leads derived from the website itself.
We can also integrate into your existing systems where required.